Future of Digital Marketing

Will Future of Digital Marketing Ever Rule the World?

Date:05/07/2021

by Akhil Purohit

Over the past few years, the business world has changed significantly. Out of many changes, one of the most significant changes has been a shift in marketing, and 9 out of 10 businesses have added digital marketing to their marketing strategy.

The reason behind this growing trend is the mass audience using the internet, and as the report suggests that on average, a person uses the internet for well over 2 hours a day, using digital marketing as a way to reach the prospect is more effective as compared to the traditional method.

However, the current happenings and events are changing the digital marketing landscape frequently, and many marketers are finding it tough to keep up with it.

During the last year or two, there have been new tactics, tools, platforms, and trends that have changed the approach to digital marketing at large. However, the good thing is, it is still as effective as it used to be, and experts are optimistic about its future. But, if you are wondering what the future of digital marketing looks like, we have got you covered.

In this guide, we have put together our findings and predictions for 2021 and beyond. So, let’s dive right into it.

How does the future of digital marketing look like?

Although there are new trends and technologies, the future of digital marketing looks promising, and in the upcoming few years, it is likely to be more effective. These trends and technologies, and innovations in the digital marketing landscape will shape digital marketing for the future to address the customer’s ever-changing needs and help the brands stay ahead of the competition.

The future of digital marketing would revolve around AI and micro-influencer marketing. These 2-major trends will shake up the traditional method to make digital marketing a giant and king of the digital world. AI technology

Artificial intelligence (AI) is the future. Similar to the other fields of life, in digital marketing, we already see Artificial intelligence. Still, over the next few years, there will be a massive use of AI in considering what to create and why.

The robots will tell us what strategy we should have in digital marketing and make it more effective. Besides this, chatbots will replace live agents to provide customer service, and AI will influence content engagement to optimize the performance of Ads by identifying the metrics based on customer reaction.

Micro-influencer marketing

In recent few years, Influencer marketing has grown exponentially. By 2020, it was already a $10 billion market, and a survey from Influence Marketing Hub suggests that 63% of marketers want to increase their influencer marketing budget this year.

Influencer marketing is currently the town’s talk because it can deliver marketing messages effectively and bring a great return on investment. Research suggests that for every $1 a brand spends on the influencer; they get $5.78 in return. Besides this, 89 out of 100 marketers consider influencer marketing more profitable than any other. So, considering its popularity and excellent ROI, we can say influencer marketing is here to stay.

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