What Creativity in Marketing Looks Like Today!

What Creativity in Marketing Looks Like Today!

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer […]

What is the importance of Social Media Marketing?

What is the importance of Social Media Marketing?

Due to the impact of social media, the relationship between brands and consumers have changed a lot. Nowadays, companies create strategies after they analyze and understand the target consumer’s demands, likes and dislikes through Social Media. Social media has had a major effect on the world and business. Starting from an MNC or a small […]